Investment Opportunity
Join us in building Africa's leading two-sided maternal healthcare platform connecting mothers with clinicians.
Why Invest in Nana Healthcare?
Two-Sided Network Effect
Our platform creates a powerful network effect: more clinicians attract more mothers, and more mothers make the platform more valuable for clinicians. Once integrated, switching costs are high for both sides.
B2B2C Revenue Model
We charge healthcare institutions while keeping the mother's app free. This creates sustainable revenue while maximizing adoption and social impact.
Market Opportunity
- β¦Critical Need: Maternal mortality remains a major challengeβour platform enables earlier intervention and better outcomes
- β¦Government Priority: Universal Health Coverage and Vision 2030 prioritize maternal health digitization
- β¦Scalable Model: Platform can expand across Africa's 50M+ annual births with localized adaptations
- β¦Digital Readiness: Over 60% smartphone penetration and growing mobile health adoption
Market Opportunity
Kenya is our launch market, with a clear path to expansion across East Africa and the continent. Our two-sided model captures value from both healthcare institutions and premium consumer features.
Value We Create
For Mothers
Connected care, instant guidance, and peace of mind throughout pregnancy
For Clinicians
Patient visibility, efficient workflows, and tools for proactive care
For Institutions
Improved outcomes, reduced costs, and enhanced patient satisfaction
Business Model
Sustainable revenue from institutions while keeping maternal care accessible
Institutional Subscriptions
Healthcare facilities pay monthly fees for clinician portal access, patient management, and analytics based on patient volume.
Premium Mother Features
Core features free for all mothers. Premium tier includes advanced tracking, priority clinician messaging, and personalized content.
Government & NGO Contracts
Partnerships with county health departments and maternal health NGOs for large-scale public health implementations.
API & Integration Services
Revenue from integrating with existing hospital information systems, lab providers, and healthcare technology partners.
Team Expertise
Our team combines deep healthcare knowledge with proven technology execution.
Healthcare Domain
- β’Maternal & child health specialists
- β’Clinical workflow expertise
- β’Public health policy experience
Technology & Business
- β’Mobile & web platform development
- β’Healthcare data & security compliance
- β’B2B sales & partnership development
Let's Connect
Interested in learning more about our investment opportunity? We'd love to share our vision for transforming maternal healthcare.